The Single Biggest Secret to Membership and Subscription Growth

For Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

When you get your hands on this book you'll discover:

  • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.

  • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.

  • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers.

  • The single biggest misunderstanding subscription companies believe that kills membership growth.

  • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.

     

  • Plus a whole lot more, when you get Retention Point.

     

     

     

What membership leaders are saying about Retention Point

"His Member On Ramp is a brilliant concept. Just buy it."

-Steve Miller

"His tip for advertising your "New Member On Ramp" package as a free gift, kills two birds with one stone: you'll attract more new members and then keep them longer by delivering a quick win."

-Kevin M. Donlin​

"If you understand that customer lifetime value is your number one metric, you care about your customers, and are willing to innovate... then get the book and a notepad and get to work."

 

-Michael Lovitch 

"Get the "big picture" Skrob is trying to show you, you'll be well on your way to adding a very profitable income stream to your business.​"

-River Red

"I’m particularly taken with his idea of the Retention Point – and the strategies he offers for reaching that point earlier in the customer relationship.​"

-Anne Janzer

"If your business has any membership capacity at all, go find a quite place to read this now. You won't regret it.​"

 

-Michael R. Neal O.D.​

Check out the 10 Retention Point Accelerators while I'm shipping your book

These Member Leader habits will lower your member churn rates, grow your membership faster and enable you to reach your recurring revenue goals.

About the Author


For more than two decades, Robert has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert’s profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one night stands” into long-term relationships.

“Robert gave me the exact, specific
action steps I needed to produce
transformational results. I was blown away. He provided one idea (that I hadn’t thought of) that will easily mean an extra $150,000- $200,000 a year...by itself. He narrowed down the hundreds of choices and helped me create a plan based on my exact business needs.  I have a clear plan of action. No more wondering ‘what to do next.’ My stress level has dropped immensely, I have more energy and excitement. Now our stick rate is better than it’s ever been, roughly a 3% cancellation rate for us; it’s the best it’s ever been.”

Jim Augustus Armstrong

President of Jim Armstrong Marketing Systems and Flooring Success Systems

"Robert is a professional and he is an expert when it comes to Marketing and Membership. We came away from a one-day Implementation Meeting with a full plan to revitalize not only our membership but our entire welcome package for new clients.

After spending one full day with Robert, I can’t believe all that we were able to accomplish. It would have taken us weeks, if not longer, to come up with half the ideas that were generated in just one day with Robert. We were able to discuss what we have in place now and then come up with a complete plan to revitalize our membership. Robert is a Genius when it comes to membership retention!”

Kim Simon

Team Member for Ted Thomas 

"Robert tremendously increased the financial value of our membership. We've been working with him for a couple of years and he has reduced the bones, the leaks, in our membership bucket by a measurable 70%. In other words, people stay 60-70% longer now than they used to. He's given us coaching on how to do new member on boarding, how to do your messaging, and how to remind people of the value of the membership. It's a really important engine in our business."

 

 

 

 

Perry Marshall

Perry S. Marshall & Associates

When you get your hands on this book you'll discover:

  • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.

  • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.

  • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers.

  • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.


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